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Dark Patterns – tester viewpoint

What is dark pattern?

“A Dark Pattern is a user interface that has been carefully crafted to trick users into doing things, such as buying insurance with their purchase or signing up for recurring bills.” – http://darkpatterns.org/
Dark patterns are not web developer mistakes, they are intentionally created, using a human psychology to fulfill one goal, trick users. If user does not pay enough attention or in hurry made a quick registration, an unwanted option can be selected easily. This way user can choose something or subscribe for service what actually never wanted or worst – can cause high bills.

I’m sure that every internet user has at least once met with dark patterns – example: hidden costs, the important information was hidden, got trick questions…