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Top 5 SEO Trends for 2015

Each year the SEO industry unrecognizable changes from the previous one, and keeping up with the latest SEO trends is important to keeping your marketing edge. Google has already made a drastic change this year to their algorithm to favor mobile friendly websites.

So what is coming next?

Nobody knows for sure, but we can make an educated guess based on trends and data analysis to decide what to focus on in 2015.

  1. Mobile

    With the changes made by Google, being mobile-friendly that used to be a luxury is now a must. Starting this year the mobile for the first time overtook the desktop in the number of searches made. Mobile users consume content differently that desktop users. They are looking for information to accomplish specific tasks while “on the go”, they’re also more likely to use voice search, as well as access content at different times or in different locations than desktop users. Mobile search algorithms call for different best practices than the desktop ones, so to get a competitive advantage brands will have to quickly and effectively deliver high-quality mobile experiences for consumers.