In my previous post – Seo for beginners, I have shared some basic information about the Search Engine Optimization. I want to continue with some more important words and acronyms.

Have you heard about Impressions?


No, not about these.
Impression is the number of times an URL from your site appeared in search results viewed by a user. Correct, but only for Google Webmaster tools. If you check the Google Analytics, you will find that Impression is also a measure of the number of times an ad is seen.


A session is a group of interactions one user takes within a time period on your website. Whatever a user does on your website before they leave equals one session.

Bounce rate

KISSmetrics explanation
Bounce rate is the measurement in percentage of how many Web site visitors view only one page within your website. If you want to see the basic differences between Google Webmaster Tools and Google Analytics, check this link: some of the differences between GA and GWT.
Is your Bounce Rate too high? Do not panic, just learn what kind of data you have: Help about bounce rate.

Some more magic words (actually acronyms):

BL – Backlink: links pointing to your web site, a link from another site – this is important for Google.
CPA – Cost per acquisition: the amount you pay for visitors completing a specific action on your website
CPC – Cost per click: the amount you pay for a single click on your ad
CPM – Cost per mille: the amount you pay for 1000 impressions of your ad
CTR – Clickthrough-rate: the number of clicks on your ad divided by the number of impressions
IBL – Inbound link: also called “backlink”, inbound links are incoming links to a website or web page.
OBL – Outbound link: links which are pointing to some other domain from your site, is called as outbound links. When you are linking out to related domains, it helps in increasing the trust and quality of your site.
PPC – Pay Per Click: a form of internet advertising where advertisers pay whenever their ad is clicked on.
PR – PageRank: an algorithm used by Google Search to rank websites in their search engine results
ROI – Return on investment: return on investment is the benefit to the investor resulting from an investment of some resource. A high ROI means the investment gains compare favorably to investment cost
SERP – Search Engine Results Page
And a lot more here: SEO Acronyms
If you want to improve your SEO, you should definitely read more about it. Here are some more useful information about search engine optimization and do not close your eyes when Google’s animals (Panda, Penguin, Hummingbird) are around.
In my next blog I will describe why is important to have a mobile friendly website.

Thanks for reading

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